Monday, December 30, 2019

Chinese Culture Pregnancy And Childbirth - 1438 Words

Analysis of Chinese Culture: Pregnancy and Childbirth Communication Chinese value silence and avoid disagreeing. The purpose of avoidance is to lessen conflict and maintain a peaceful environment. When assessing a pregnant Chinese woman, it is important to understand this idea of silence. The Chinese woman may remain silent during an exam and while the nurse is educating. Although the woman is not verbalizing her understanding, she most likely does. It is important to gauge how the woman demonstrates understanding. Head nods or silence are often non-verbal cues that a Chinese patient may demonstrate (Giger and Davidhizar, 2006, p. 445). Non-verbal communication in the Chinese culture has much to do with touch (Giger and Davidhizar,†¦show more content†¦Environmental Control Two relevant taboos intended to avoid spontaneous miscarriage include â€Å"not walking too fast† and â€Å"not walking too often† (Guelfi, 2015). These taboos are practiced by the majority of Chinese women. The idea of physical activity in the Chinese cult ure during pregnancy is largely looked at as dangerous to the fetus. â€Å"The theory of yin and yang or cold and hot foods dominates food choices during pregnancy† (Guelfi, 2015). Women associate cold foods with miscarriage. Cold foods are thought to require more energy for the body to digest. Cold foods are believed to make the uterus cold and decrease blood flow. Watermelon and ice cream are examples of cold food. Aside from restrictions of cold foods, some foods are considered dangerous if they are â€Å"wet-hot.† An example of wet-hot food is mango. These foods are wet-hot foods and will cause the baby to have allergies, eczema, and other skin problems (Guelfi, 2015). Biological Variations It is considered desirable for babies to have light complexion. When dealing with diet, dark foods are considered to cause darkening in the skin of the fetus. Examples of dark foods include soybeans, chocolate or coffee. Biologically, babies born with darker skin are considered unhealthy. Eating light foods influence the health of the fetus (Guelfi, 2015). When dealing with safety during labor, Chinese women often prefer non-pharmacologicalShow MoreRelatedAsian Culture s Child Bearing Practices1225 Words   |  5 Pages Asian Culture Paper Casey Kornikoski Mercyhurst North East Nursing 230 Mrs. Moore October 1, 2015 In this paper I will be explaining the Asian Culture s child bearing practices. The Chinese practice differently than the Western Society. The Chinese Culture is very interesting and some of what they practice is interesting. The pregnancy and childbirth is a time for celebration for many cultures around the world. This is a joyous event has a history of beliefs and traditions that varyRead MoreThe Chinese And Italian Cultures1115 Words   |  5 PagesTrompenaars, culture is â€Å"the shared ways in which groups of people understand and interpret the world.† (as cited in Kneebone, 2007, pg. 2) Every individual is different in their own kind of way, but being a part of a certain culture is more of a way to be considered different. There is no wrong way to believe in something or value something and I Know as an American, other cultures or maybe even other Americans might not have the same beliefs and values as I. The Chinese and Italian cultures are bothRead MoreYin and Yang the Foundation of Chinese Beliefs Essay examples1378 Words   |  6 PagesPeople of the Chinese culture have many different beliefs and practices of medicine and healthcare. It is extremely important for nurses to be culturally competent and to be able to understand different practices and beliefs of different cultures to ensure that they are providing the best care and making their patients as comfortable as possible. According to Shih-Yu Lee, ritual is defined as â€Å"a social essential collective activity within a culture,† it is also well recognized that culture and ritualRead MoreWomen, Indian, And American Cultures969 Words   |  4 PagesChildbirth Positions in Chinese, Indian, and American Cultures Culture is an enormous part of our lives. It can affect every part of our daily living from our health, nutrition, religious beliefs, and communication, to even how one is expected to think and behave. This paper explores various cultural beliefs on childbirth and specifically childbirth positions from three different cultures, Chinese, Indian, and American. The basic differences in cultures permeates one’s perspective on birth and isRead MoreEating The Hospital Food Or Bathe For 7 Days964 Words   |  4 Pagesould not eat the hospital food or bathe for 7 days. Differences in culture reflect different frameworks of meaning and understanding and thus reflect in different customs, traditions, and ways of living. Therefore, staff should take into account that although she was not eating the hospital food, she was still consuming what her tradition deemed necessary. According to her beliefs, during pregnancy, a woman’s body is weak and susceptible to outside forces that may cause illness. This is calledRead MorePostpartum Depression During The Postpartum Period1500 Words   |  6 Pagesspecial health and social support to prevent problems such as postpartum depression. During this period, culture plays a major role in the way a woman perceives and prepares for her birthing experience. In fact, the notions of birth and postnatal care vary considerably with cultural beliefs and traditional practices. Each culture has its own values, beliefs and practices related to pregnancy and birth (Osailan,1). In the United States, after a short hospital stay, moms and babies are sent home becauseRead MoreThe Safety, Rights, And Self Determination Of The Woman1728 Words   |  7 PagesHatem, Devane, Soltani Gates (2009) noted caseload midwifery care to be more holistic, focusing not only on the physiological aspects of pregnancy but also the psychological, spiritual and social wellbeing of the woman and her family. It is designed to be a more individualised model of care with specific education, support and continuity, viewing childbirth as a normal human process that involves the woman and her family. Johantgen et al., (2012); McLachlan et al., (2012) ; Tracey et al., (2013)Read MoreLiterature Research and Essay: Sleep Deprivation and Cardiovascular Disease4518 Words   |  18 Pagesneighbourhoods†, the effect of locality on one’s health is undeniable.[1] This essay will explore how locality affects pregnancy and childbirth. This will be done with reference to Siti’s pregnancy experience other than the general trends observed in Malaysia. Locality determines the availability and accessibility of healthcare services. With medicalization of pregnancy and childbirth, prenatal and postnatal care, institutionalized delivery and immunization have significantly reduced maternal andRead MoreWomen Of The World : Child Birth1260 Words   |  6 PagesWomen all of the world are going through child birth, in many different cultures and stages. Some may get treated the way they should but many of the women around the world are abused and mistreated. Hermine Hayes-Klein, Kelsey Martin and their colleagues were intrigued by the issue on how many women were treated during child birth. As well as, who were they seeking care from, whether it be from a family doctor, obstetrician, or a mid-wife. The researchers thought that if they could survey womenRead MoreAsian Americans And Asian American Populations1783 Words   |  8 PagesAsian Americans have been migrating to the United States since the 1850’s. The Chinese came over first and decades later, the Japanese, Koreans, and Filipinos followed. All of these Asian American populations faced discrimination, racial hostility, inequality, deportation, and possible death. They paved the way for other Asian American populations wanting to make better lives for themselves and for their families. Today, we have twenty Asian American populations living in the United States. The

Sunday, December 22, 2019

Origin Of Life On Earth And How Biological Populations...

The theory of evolution discusses, with considerable proof, the history of life on earth and how biological populations have changed and developed over successive generations. Despite the abundance of evidence for evolution, both scientific and physical, some still doubt the validity of this theory. However, once compared with the alternative theory of creation, it is apparent that evolution is the most probable explanation for the origin of life on earth, to date. This essay will explain a handful of theories which provide proof for evolution as well as some of the most compelling genetic evidence to support the theory. The ability for organisms to adapt and mutate on a genetic level, reproduce to carry on only desired traits, as well as†¦show more content†¦Adaptations are produced by natural selection and are a process of evolution which enhances or enables the probability for an organism to survive and reproduce. Adaptation can result in an organism gaining or losing an ancestral feature2. Examples of organism adaptation are the bacteria Escherichia coli evolving the ability to use citric acid as a nutrient to survive long-term laboratory experiments and the soil bacterium Sphingobium developing an entirely new metabolic pathway that degrades the synthetic pesticide pentachlorophenol2. These genetic changes may be passed on to the next generations who will also be better able to survive and reproduce. The genetic developments undergone by each of these bacteria explicitly show how a species can evolve over time into a more complex form2. Furthermore, geologist Charles Lyell’s theory of Uniformitarianism states that the same natural laws which exist in the universe today have always existed and have shaped and continue to shape our earth3. Lyell’s theory suggests that the earth did not form through separate catastrophic events but rather by gradual change as can be seen in discrete rock layers in rock formations such as canyons3. These layers of rock contain different types of sedimentary rock and fossils which can be dated to show the progressive formation of certain landscapes over extensive

Saturday, December 14, 2019

The Last Castle Free Essays

The movie â€Å"The Last Castle† provides examples of good leadership and bad leadership. Colonel Winter, the warden of a military is the example of bad leadership, while General Irwin, a prisoner at Winter’s prison is an example of good leadership. The film illustrates that a leader does not have to have a technical leadership position to gain followers, and how two leaders who have differing viewpoints on leadership cannot exist in the same space without conflict. We will write a custom essay sample on The Last Castle or any similar topic only for you Order Now Henri Nouwen, in his book on leadership â€Å"In the Name of Jesus,† says â€Å"power offers an easy substitute for the hard task of love†¦easier to control people than love people. In â€Å"The Last Castle,† we see the contrast of Irwin’s and Winter’s leadership styles in regards to the prisoners. Winter constantly reads the inmates files about the crimes they committed in order to remind himself that they are capable of violence and so he will not ever feel compassion for them. He is hard-nosed and takes no interest into their personal feelings, and he refuses to ever recognize how they could change over time. Irwin, on the other hand, chooses to ignore the inmates’ pasts and focuses on who they are in the present. He recognizes that no matter what they have done, they have a good side as well. In addition, Irwin treats the inmates as men, instead of treating them like stupid children. In the film, Irwin takes interest in a prisoner named Aguilar. Aguilar is not well liked because he is Hispanic. In addition, he has a speech impediment so others think he is dumb. He has no confidence but when Irwin starts treating him like a soldier, and not like a worthless man, he gains his confidence. Irwin recognizes that Aguilar is smart and knows masonry so he puts Aguilar in charge of building the wall. Since Irwin treated Aguilar like a man and a soldier, Aguilar gained confidence and was able to himself become the leader of the wall-building project. In building the wall, the prisoners were building themselves a figurative castle to protect themselves from the unfair practices of Winter. Irwin inspires the men to build the wall to be something that is their own. Irwin suggests that they all work together in order to build a better, stronger wall. Building the wall was something the prisoners did on their own, without the directive of the warden. How to cite The Last Castle, Papers

Friday, December 6, 2019

Heart Of Darkness Essay Example For Students

Heart Of Darkness Essay It is often said that when considering a work of great literature, the title of such work can be just as important as the context of the story. Authors time and again wait until they have completed the context of their work to give it a title as to make sure this chosen title is the best possible representation of their work. Stated equally as often is that the significance of some of these titles is easy to recognize while in other titles, the significance is only developed gradually. The latter is the case for Joseph Conrads Heart Of Darkness. The author implements the literary devices of contrast, repetition and point of view to successfully convey the meaning and symbolism of his title. When reading Heart of Darkness the reader can clearly comprehend the bias towards the natives that the main character Marlow portrays while telling the story. Marlow describes the villagers as scavengers, and illustrates them to be barbaric and inhumane. As a professor at the University of Massachusetts, teaching African history, Achebe is very well educated in African society and what was like during this time. He describes Conrads view of the African society to be a display to the Europeans of his interpretation of the African culture which was ruthless and uncultured. One of the main examples for the story that Achebe uses to support his theory is how Conrad describes the villagers dying. They were dying slowly it was very clear. They were not enemies, they were not criminals, they were nothing earthly now, nothing but black shadows of disease and starvation lying confusedly in the greenish gloom. Marlows description of the villagers dying gives the reader the impression that the se people are not human, and that even in death they do not have human qualities. Understanding the novels premise that every man has a heart of darkness, the reader can sense Conrads own heart of darkness, when referring to the natives. Conrads point of view on the natives is stated very clear in the story. Conrad describes the natives as not even being human, but also he describes the main character Marlows fascination with the natives, and how Marlow finds these people quite interesting. Marlows fascination with the natives, Conrads viewpoint of the natives, and Achebes argument against Conrads viewpoint of the natives all give the reader one common issue. Is Conrads novella Heart of Darkness displaying Conrads antipathy against the Africans during that time period? Or is he just trying to create a dramatic setting for his story? Conrads illustration of the Africans at this time shows that he does not think of them as civilized human being. He does not even think of them as human beings at all. He shows his apprehension of the Africans through Marlow and how Marlow treats these characters, by not naming them and using them as crew workers on the boat, not even as actual passengers. Through the readers standpoint Conrads excessive use of the villagers as cannibals and his translation of what the Africans at that time where like, it demonstrates Conrads racism toward the Africans. During this time in England and also in America society was very ignorant to what it was like in Africa and what those people where like. So in the story of Heart of Darkness he wants to expose the world to what he believed the Africans where really like and how he believed they lived. When reading An Image of Africa: Racism in Heart of Darkness, Achebe shows the reader that Conrads description of Africa during this time is ludicrous, and that if these people are so barbaric, then how come they have a place in our society today?

Monday, November 25, 2019

Aeromedics essays

Aeromedics essays Death from above. The is how the modern generation has the Helicopter depicted to it by Hollywood. But reality hold a different truth. Most Ground Pounders remember things a little different. To them it was Dusty that is remembered from their war and they counted on. It was not a bird of prey, but a dove of mercy that brought life to the wounded. This air medical helicopter was the one that every wounded man listed and prayed for. And from this hope was The History behind Airmedical Evacuation began as many other things did, as an experimental derived from a war time military. During World War II the militarys of the world took enormous casualties and suffered a high mortality rate because there was no way to expeditiously evacuate the wounded. In 1951, at the start of the Korean police action, Igor Sikorskis new invention, the Helicopter, changed all that. Even tough crude it did allow for fast extrication of the worst of the wounded and allowed Doctors to begin treatment faster. And yet something As world events changed the United States found itself involved in another conflict. This time it was in a small country in South East Asia called Vietnam. It was here in 1962 that the first of the Dustoffs were seen. At first there were no medical personnel on these flights but reason soon prevailed and medics soon went into the air. For several years these medics were the first line of care for those troops. Then in 1967 a revised training program was begun and the This new breed of combat medic was trained to an advanced level of medical care unheard of outside of a field hospital. With better equipment, more knowledge, and faster transport time, care of wounded personnel significantly improved and deaths from combat related injuries decreased. As with any other good idea word spread like wild fire. The civili...

Thursday, November 21, 2019

The Future of Beverage Industry Dissertation Example | Topics and Well Written Essays - 9750 words

The Future of Beverage Industry - Dissertation Example While the beverage industry is evolving at a rapid pace, it is putting pressure on the traditional soft drink companies that are losing their market share to drinks such as sports drinks and juices. As consumers are getting awareness regarding the health implications of soft drinks, they are quickly adopting safer alternatives. Certain schools have banned the selling of carbonated drinks in their premises due to health risks and the increased hyperactivity in the children. This has impacted the sales of carbonated drinks considerably since teenagers are the biggest market for carbonated drinks. These drinks are been replaced by fruit juices, bottled water and other healthy drinks. This quick replacement to other drinks also suggests that the beverage industry has become very saturated as all kinds of drinks are being introduced by the competitors and consumers can quickly change from one to the other. Thus, a time has come where the need of the soft drink company is to evolve itself. For the purpose of this research, Coca-Cola Company has been selected since it is a market leader but is still facing issues with respect to the changing consumer preferences. 1.2 Significance of the Study This Study would aim to analyze the beverage industry and its implication on soft drink companies. The beverage industry provides great potential for the business man of today even while it is putting pressure on the traditional soft drink companies. This study would serve as a guide for beverage industry to improve upon their operations to better cope up with the changing scenario. 1.3. Objectives of the Study Can soft drink companies hope to survive by just tapping the soft drink consumers in this age of market saturation and changing consumer needs? 1.4. Research objectives 1. What changes have been seen

Wednesday, November 20, 2019

How Can Chipotle enter Chinese Market Assignment

How Can Chipotle enter Chinese Market - Assignment Example The researcher states that Chipotle should embrace the joint venture strategy to access the Chinese market since it allows more time for the establishment and launch of products. It involves identifying an established firm in China and increasing investment through the sharing of resources. The joint venture strategy is appropriate since it will enable Chipotle to gain knowledge of the local market. This takes place through the host firm’s ability to analyze competitive conditions, culture, language and political systems. Considering these aspects, it becomes easy to understand the preferences of the host clients and the competitive trends in the country. Another advantage of Chipotle using the joint venture entry strategy is that the costs and risks experienced in starting up a foreign market are shared between the partners. This is viable, especially if the host nation charges high duties on foreign firms or if the business will take longer to adapt to the new situations. Si milarly, through joint venture strategy, Chipotle can avoid the threats of nationalization or other unfavorable government hindrance that may arise. This implies that a government policy that may affect the entry of foreign firms is avoided through the collaboration with the local firms. However, this entry strategy may also attract challenges to Chipotle if appropriate measures are not put in place. For instance, the use of the joint venture may enable the host firm to control the production technology. It is also apparent that a firm may lose the tight control over subsidiaries, which it might require to actualize the location economies. This reduces the potential for the firm to expand to other markets across the host nation. There are also instances where joint ventures might lead to conflicts due to losses or control of resources.

Monday, November 18, 2019

Unit 7 Case Manegment Discussion Research Paper Example | Topics and Well Written Essays - 250 words

Unit 7 Case Manegment Discussion - Research Paper Example The environment may not be supportive of that since he may find himself getting back to drugs again. He is therefore requesting case management to assist his friends who are still in the streets to get off drugs. He is asking his parents not worry about him anymore since he is now drug-free. He may not be sober but he can be able to take care of himself and he wishes his parents could understand that. He also wants people to change their attitude towards him. Most people think he can’t take care of himself because he is been a drug addict before .They also think he can’t take care of his dog. But the fact is, he is very responsible and takes good care of his dog, takes it for a walk in the park and ensures it has a lot of food. He also travels with him everywhere he goes. My client is in the maintenance and relapse prevention stage. This is the stage where a patient is trying to incorporate new behavior and avoiding any slips. My client having been a drug addict, he has changed his drug-life behavior and trying to start a new life. He is also doing his best in avoiding any slips despite the neighborhood being full of drugs and addicts. To help the client in the stage to move forward, I will recommend that he relocates to a drug-free neighborhood to avoid any event of falling back to drugs again. I also recommend that he be re-united with his family and let them and other people accept him and support him by seeing him as a transformed and responsible individual. He will also need constant counseling to help him through the whole process. One guiding principle of the Recovery Model that relates the interaction with the client is that Community involvement as defined by the user of service is central to the recovery process. This is directly related to my client since it’s the community group that helped him to get to where he is. Were it not of this community that is still donating household foodstuff,

Friday, November 15, 2019

Workforce Diversity in a Foreign Subsidiary

Workforce Diversity in a Foreign Subsidiary 1. Abstract: In the todays dynamic competitive business environment, Diversity management is one of the key challenging area in Human Resource Management (HRM) in particularly to the Multinational Corporations (MNCs) those who have started their operations recently in a country like India where the culture is totally different from western culture. This paper mainly focuses on to what extent Target India, the subsidiary of retail giant Target Corporation, USA, has taken initiative to maintain the work force diversity and analyze the major challenges and issues faced while implementing with their strategic HR policies. It also discusses the role of Human Resource Management (HRM), International Human Resource Management (IHRM) and Strategic International Human Resource Management (SIHRM) in implementing and integrating the diversity initiatives. To examine the effectiveness of Target India HRM policies with respect to the diversity and culture, I used published sources like Target internal records , articles, books, internet and online data bases. 2. Introduction: Target Corporation is one of the United States biggest retail store. It was established in 1902 and known as Dayton Dry Goods Company before it was named as Target. The first Target store was opened in Minnesota, in 1962.It is widely spread in United States with 1,613 stores in 47 states. This includes 240 Super Target stores which gives a unbelievable grocery shopping experience. Target ranked 41 on their list of Americas Most Reputable Companies-2009 Target Corporation has its presence in India by establishing Target India Corporation in Bangalore in 2005. Target India has 2500 employees currently and it is expected to grow faster and have 5000 employees by end of fiscal year 2010. Target India is located in three different places in Bangalore namely Embassy Prime, RJU building which is named after Robert J. Ulrich, the former CEO of Target Corporation and GWS building which is named after Gregg W. Steinhafel. Another location is being established in Mysore in 2015. Due to demographic differences, it is very obvious that Target India with respect to Target Corporation varies in work culture, age, work-life balance and all social and personal aspects. Target India takes every effort to build Target culture in the work place which is very similar to Target head quarters with help of strong strategic HR policies. Target is in particular about the company culture which includes Collaboration, minimizing hierarchy, Work/Life balance, Accountability. Targets vision to become the best company ever follows the three core values: FFF (Fast, Fun and Friendly), Es of Excellence (Energy, Enthusiasm and Execution) and Speed is life. 3. Background: Target Corporation has its offshore extension called Target India. The fast and continued growth of Target India reflects the commitment to develop a global work force. Target drives business efficiently by motivating team members (employees), crediting innovations and thereby giving the best guest experience. Target India plays a key role in providing the brand promise of Target Expect More. Pay Less. by implementing the technology and business solutions. Target India works with ten pyramids: Target India is a key partner to achieve the vision of Target Best Company Ever and reach the goal of 100 billion in scale. The key accomplishment of Target India is opening Target Sourcing Services (TSS) in Bangalore during the first anniversary and also by opening the new facility which is now called Gregg W. Steinhafel (GWS) centre. 4. Literature Review: Over the years, it is very obvious that organisations are considering diversity as an essential competitive advantage factor to sustain in the market place where they can serve various array of customers and their needs, to make the customers and stake holders happy and satisfy. Diversity meaning is reached beyond the Equal Employment opportunity legislation and provides opportunity to the workforce with regardless to gender, colours, religions, races. One of the most important trends in the recent years has been the growing interest in the benefits to be achieved by planning for a diverse workforce known as diversity management. This was based on view that people should be treated equally regardless of race, ethnic orgin, gender and sexual orientation and other social categorization so that individual are enabled freely and equally to compete for social rewards (Jewson and Mason ,1986 P.307).Jewson and Mason set equal opportunities within a free market tradition, and the purpose of the legislation and polices was seen as removing obstacles and distortions to the working markets. According to liff(1997b), there are four approaches to managing diversity based on the degree of the commitment to social group equality as an organizational objective and on the perceived relevance of social group differentiation for policy making .Four diversity management approaches are :1)dissolving the differences2) valuing the differences3)accommodat ing differences4)utilizing differences Diversity, according to Schneider (2001, P.27) is about creating a working culture that seeks, respects, values, and harnesses difference. The basic contrast with the equal opportunities is an acceptance that there is difference between people, that such difference can be valued and that they are the source of productive potential within the organisation. Thomas(1995) argues that diversity does not automatically mean with respect to race and gender and describe diversity as not synonyms with difference but encompasses difference and similarities.(Cassel 2001) define diversity is a complex, multidimensional concept as a whole. It is a plural term with different perception in different organisations, societies and natural cultures without any unitary meaning. Hofstededes (1980) research suggest demonstrate that even within a large multinational, famous for its strong culture and socialization efforts , national culture continues to play major role in differentiating work values. The convergence /divergence argument (Webber 1969) states that economic development, technology, and education would make possible globalization whereas differential levels of available resources and national cultures would work against this. The need for human resource consultants, managers and specialist to adopt international orientation in their functional activities for those who are working in Multinational Enterprises (MNEs) are playing key role in implementing the cross cultural and comparative human resource management to make their organisation success. Boxall (1995) define the distinction between comparative HRM and International HRM. 5. Diversity Management Diversity Management denotes achieving wide range of benefits from diverse work force. The management of diversity concentrates on individuals rather than groups. This also includes opportunities for all individual and not just for people belonging to minority category. Ellis et, (1994) defines A multicultural management perspective fosters more innovative and creative decision making, satisfying work environments, and better products because all people who have a contribution to make or encourage to be involved in a meaningful way. Diversity management denotes the initiatives taken by the organisation to take advantage on the diversity in their workforce including characteristics such as (origin, gender, age, ethnicity and disability) as a strategic approach to achieve the organisational goals. The key differences between equal opportunities and managing diversity is given in the below table Aspect Equal Opportunities Managing Diversity Purpose Reduce discrimination Utilise employee potential to maximum advantage Case argued Moral and ethical Business case improve profitability Whose responsibility HR/personnel department All managers Focuses on Groups Individuals Perspective Dealing with different needs of different groups Integrated Benefits for employees Opportunities improved for disadvantaged groups, primarily through setting targets Opportunities improved for all employees Focus on management activity Recruitment Managing Remedies Changing systems and practices Changing the culture Source : adapted from Human Resource Management p -540) Derek Torrington ,laura Hall, Stephen Taylor Diversity Management is considered as the core approach to implement equality. It is believed that equal employment opportunity is driven by HR functions and diversity management is driven by the managers. As a reason to run the business, it is argued that managing diversity should be made as the integral part of any organizational policy. This concept is called mainstreaming. 5.1 Diversity at Target India Diversity became one of the key aspects and challenging area for the HRM area over the last few years. This is not only to tackle high cost but also to have workforce diversity to attract, retain and motivate diverse population of team members to help and server diverse guests and communities. At Target, diversity is much more than a goal or campaign, its a core value we integrate into every area of our business from our suppliers, to our teams, to the shopping experience in our stores, we foster an inclusive culture that allows our high-performing and diverse team to drive innovation. Target adopts a miltilocal approach in implementing the diversity, So Target India is responsible for designing and implementing the diversity management program. Target corporate headquarters is an advisory, informing the corporate wide diversity related messages and providing assistance if required. The definition of diversity at Target India is broad and focused on appreciating and recognizing the individuality of team members. Target India put this in simple terms as The Strengths of Many. The Power of One.. At Target India, diversity plays an integral part of the culture to communicate better with diverse team members and thereby serving the guests and communities in the best way possible. Target India builds the competitive advantage to drive the success by attracting the best talent and creating an atmosphere where diverse individuals are respected. 5.2 Challenges in Maintaining Diversity: Over the past few years, many Organizations have the goal of implementing multicultural work culture. However, promoting diversity across the Organizations has been challenging in practical way. There are three main reasons for failure of workforce diversity across Organizations. 1) Misunderstanding the problem, 2) Wrong solution, 3) failure to have clear learning cure. Major challenges faced by Target India during the initiatives of workforce diversity are, 1) Issues related by marginalization and discrimination, 2) Due to time constraint, getting team members together to collect data and feedback regarding diversity is a difficult task, 3) To make team members accountable for goals related to diversity, 4) As diversity is a new phenomenon in HRM, training all the team members requires huge cost, time and effort, 5) Slow progress rate, 6) Complexity in handling different perspectives from various groups or individuals. 5.3 Target India Vs Headquarters: Target India team member culture is different to headquarters. The main cultural differences arise as Target India team members are younger when compared to the headquarters and more specifically in Technology Services. Being young to job and also with a lot of job opportunities, Target India team members tend to leave the job for salary or career growth. This is in great contrast with the onsite team member. Team Members at Target India tend to work at different time structure than their onshore counter parts. The typical work time is nine to five at headquarter. Team members reach on time, complete their work and leave on time. Though the time is 9:30 AM to 6:30 PM at Target India, team member work on flexible timings to overlap with the onsite timings for better co-ordination and save time and effort. Coffee/Tea breaks are taken as per the convenient time whereas in headquarters normally they do not take much time. Also, Target India is providing free nutritious meal to all the team members which they prefer to have together at cafeteria. 5.4 Cultural Adjustments: Most of the Target team members have not worked in a foreign land. It is with the establishment of Target India, Target team members are encouraged to travel to India for working. The juxtaposition of developed and underdeveloped and more importantly rich and poor, the basic contrast of American culture which they need to cope up with. Indian people also have help in cleaning, cooking, driving etc. Though it sense to be of much help but there need to be significant adjustment on two core values of American culture: Privacy and Independence. The leadership style needed a great alteration moving to Target India. Target India team members are used to work with instructions from clients and managers. They need more of interactive approach where the leader can post their ideas, views and suggestions rather than giving general instructions. 6. Target India HR Approach: The main asset to IT industry is human resources. The challenging task for Multi National Companies (MNCs) in the IT sector is managing the human resources, especially for MNC subsidiary like Target India, where the culture is totally different from each other. Being very young to market, Target India faces the same challenge to retain employees. Though country like India is abundant in low cost and highly skilled labourers, it is very hard to retain employees because of salary and career growth. Target India is able to handle it better with its strong strategic HR policies and methods. Target India HR policies work as per the below metrics, HR Management Organizational Effectiveness Training and Development The main objective of HR management is to frame strong HR policies and thereby managing and retaining the human resources. This includes the best recruiting and selection methods, Pay and Benefits, Performance appraisals, Career development. Organizational Effectiveness literally means integrity. Their main purpose is to maintain the secure work atmosphere with information security, zero tolerance and violence free workplace. Training and Development team deals with training programs such as technical trainings for budding tech professionals, leadership training for those who admire to become leaders, personal development trainings, work oriented trainings. 6.1 HRM Practise: The following are the team members experience and saying about Target India. I was fascinated by the neat and cool shopping experience I had at Target during one of my visits to the U.S. and just fell in love with Target. I then wondered what it would be like working here and thus began my journey of exploring working at Target. Target is just the perfect world for high-energy, fun-loving and make-things-happen people. The welcoming ambience, smiling teams and committed managers are just the things I like here. I am pursuing the Masters program in Software Engineering and am part of the global cohort. Its truly an international experience. I get to do capstone projects within Target as academic work and at the same time its a real life experience -Praveen, Information Technology I have never seen any organization so far in my career where everyones so approachable and friendly. Targets the place where I felt my creative potential was explored. Supervisors and peers are open to ideas and change. This keeps me going every day. Dee, Brand Management, Buying + Planning 6.1.1 Recruitment and Selection: Target India follows equal opportunity as an employer. Employment practises are implemented without regard to religion, colour, race, creed, caste, sex, age, place of birth, disability. This list also includes sexual orientation and also pregnancy. Equal Employment Opportunity policy plays an important role for Target Indias commitment to hire and develop talented, strong and diverse workforce. With this policy, Target India accommodates qualified and talented applicants, employees with disability and also applicants with strong religious beliefs provided such team member doesnt create hardship to Target India. At Target India, recruitment and selection happens for both fresher and experience candidates. The highly talented fresh young graduates from the top universities are selected after the written aptitude test, group discussion and HR round. Experience candidates are hired after a series of process such as resume selection, initial technical round, high level technical round followed by managerial and HR round. Team members at Target India are able to get rewards through referral programs. 6.1.2 Training and Development: The Training and Development team co-ordinates and arranges various training programs. Technical trainings, Personality Development trainings, Induction training, Integrity trainings, Work place trainings, Leadership trainings are the major trainings provided by the training department. Internal training programs are the major trainings arranged where team members are encouraged to attend and learn new technologies and various leadership skills. Target India also partner with external training consultants for those trainings which are not available internally. Fresher recruited from universities are trained in technical and development trainings initially. Experienced candidates are also provided with trainings in the latest version of their technology to accomplish the work as per the time schedule. Target India follows the mentoring system. With help of the mentoring system, senior leaders are helping various team members by motivating, providing organizational updates, helping in career planning. Target India believes in job rotation for any interested team member. Any team member who is willing to transfer to a different pyramid, department or technology is motivated with various basic technical trainings and job handling trainings. Apart from class room trainings, Target India also offers online trainings for team members. The online trainings include integrity trainings to maintain confidentiality of information and have best ethics in work place. 6.1.3 Career Management: Target India is committed for team members personal and career development. This is carried out with mentoring, Individual Development Plan (IDP) creation where team member and the supervisor analyze the team members strengths and development opportunities to develop the career map. There is an opportunity for team members in Target India to move vertically and horizontally across Target Technology Services (TTS), Target Financial Services (TFS), Strategy, Target.com, Stores, Marketing, Human Resources, Property Development, Legal and Quality. This is generally known as talent pool scheme. 6.1.4 Flexible Work Timing: This is one of the strong HR policies which enable the team members to work on their convenient time shifts. This makes the Target India team members to have better co-ordination with their onsite counter parts. This saves a lot of time and effort which ultimately leads to better productivity. 6.1.5 Compensation and Benefits: Based upon the employees experience and technical/managerial skills, Target India offers compensation package as per or higher than the industrial standards. Compensation revision normally revised twice in a year. Target India provides the following benefits to all its team members, Health Benefits Target Indias health benefits supports wellness and healthy living for its team members with schemes such as Group Mediclaim, Parental Insurance, Personal Accident, Wellness Program, and Medical Insurance while Travelling. Retirement Target India team members are encouraged to save for retirement by making contribution to their Provident Fund (PF). Paid Time Off This consists of Privilege Leave, Casual Leave, Maternity Leave, Paternity Leave, National Holidays, and Bereavement Leave. This helps the team members to recharge and refresh themselves. Additional Benefits All eligible Target India team members are provided with additional benefits: Company Loans, Conveyance Program, Gratuity, Free Meals, Tuition Scholarship, Team Member Referral Bonus, Concierge Service, Training and Development. Other benefits such as professional counselling for team members and their family members, facility for new team members to settled down easily and quickly in new location and all relevant assistance for team members and their family members travelling on an assignment are also provided. 6.1.6 Performance Management: Performance Management is a crucial determinant of culture and what managers consider in their thinking about their team members. Measurement of performance is an indication of organizations business success. Target India defines the appraisal as a process which analysis a persons overall capabilities and potential. One of the important part of this process is assessment where team members past and current work behaviour and performance are collected and reviewed. With the help of performance appraisal, Target India is able to improve morale, motivate team members, reduce ambiguity about performance, clarify expectation, identifying training and development opportunities, manage careers, improve communication, setting goals and targets. Target India follows transparent process for evaluating team members performance and providing compensation packages. Being transparent, it is very clear to the team members as of what is required to reach next level. Target India offers high performers with performance certificates in the form of Great Team Card (GTC) and reward and vouchers. To motivate the team members, high performers are honoured in the Annual Leadership Meeting. 6.1.7 Work-Life Balance: Target India is conscious about Work-Life Balance. This has been supported in the form of work from home where team members are allowed to work from home due to emergency and any other personal commitment. Older team members who wish to remain in work are allowed to work fewer hours or different shift pattern. To maintain work-life balance various programs such as flexible work timings, Personal counselling for team members and their family members are initiated. This form of work-life balances gives satisfaction to the team members in the form of handling work and also caring children and elderly parents. 6.1.8 Community Work by Employees: Target India believes in serving the community. Target India and its team members play a vital role in taking part in community work to serve the society. Many team members play leadership role in community work. As a corporate citizens responsibility, team members are allowed to organize various camps to rural areas to help in educating and bringing awareness about different social causes to rural population. This brings self satisfaction to the team members and also makes work place more enjoyable. 6.1.9 Women Empowerment To increase the women workforce, Target India conducts recruitment programs especially for women. Target India women all hands meeting is conducted frequently to help and discuss the hurdles faced by the working women. These meetings not only give women spirit but also help them to develop career growth and leadership qualities. 6.1.10 Employee Retention: Attrition rate is a major concern for newly started MNC subsidiaries in developing country like India. When other similar organizations have the attrition rate in double digit, Target India managed the employee retention rate in single digits with help of their sound career growth plans, high rewards and appreciation apart from their fulfilling compensation and benefits. Target India provides the following benefits to retain the team members, Good work atmosphere Meals and transportation facilities Giving more career plans Employee oriented policies 6.1.11 Open Door Policy: No organization can improve without constant feedbacks, ideas, suggestions in a diverse work environment. Target India aligns with its headquarters belief of having Open Door Policy. To improve workforce diversity, team members suggestions, feedbacks and ideas become a crucial factor. This vision is attained through Open Door Policy where team members can reach to any leader irrespective of their caste, religion, sex, culture, age at any time with their thoughts. Although this is the easiest way to reach to any leader, for those who feel uncomfortable speaking to the leaders directly there is also a separate HR team named as Employee Relations team. Team members can post their issues, solutions and ideas to the Employee Relations team or call the Integrity Hotline numbers being anonymous. Every concern of the team members are reviewed by the Employee Relations team and sent to the appropriate leader. 6.1.12 Great Team Recognition: Target India follows a unique culture of appreciating great work. Although recognition is done annually through performance appraisals, best performer awards and certificates, many great works go unnoticed in the annual meetings. To avoid that, Target India encourages sending Great Team Card to any individual contribution or to the team at any moment. This makes the team members feel that they are noticed in diverse work culture. 7. Conclusion: Due to globalization, organizations are operating in multicultural context. A key debate is to what extent their diversity programmes should be standardised across subsidiaries. As there is no best approach to manage diversity workforce, since it varies from organization to organization, country to country. From last many quarters, Target India is growing steadily because of its strong strategic HR policies and in particular with workforce diversity. The process of acquiring, retaining and bringing success with diverse population in a growing organization like Target India is not an easy task. The determination from top management, HR and operations team across Target India and Target Corporation, helped Target India to achieve the success of implementing strategic HR policies in a multicultural and diverse workforce.

Wednesday, November 13, 2019

Here Follows Some Verses :: essays research papers

Here Follows Some Verses...   Ã‚  Ã‚  Ã‚  Ã‚  In all of Anne Bradstreet’s poetry that we have read, she has taken an experience of hers and then dissected and related it to Christian and, more generally, Puritan merits. â€Å"Here Follows Some Verses,† is no exception. After the burning of her house 1666, Bradstreet wrote this poem. It expresses her longing for the house and the possessions that were consumed in the fire. The poem also shows the author’s solid faith in God. There is a minor conflict between her religious merits and her connection with her lost items (namely her house). This conflict spurs questions that irk analysis of theology. However, they are resolved before the end of the poem.   Ã‚  Ã‚  Ã‚  Ã‚   The beginning of the poem is a wake up call. Bradstreet introduces the fire early in the poem, jolting our attention. She does this so that the sense of urgency she felt is convey to the reader. The first thought that comes to Bradstreet’s mind is to ask God for help, â€Å"†¦And not leave [her] succorless.† This was her first and, for her, most natural reaction to distress. Once she had escaped the house, she said that it was God’s will for the house to burn. From this we see that the author is a pious woman with solid faith. Soon after, we see that Bradstreet has a less religious side to her personality. After escaping from the house and looking at the ashes where her home once stood, she begins to long for the material possessions consumed in the fire. The flow of the poem changes from shocking to sad when the Bradstreet surveys the site and wherever she looks has memories of the things that once used to be there. There is a lot of repetition at this point. The words no and nor are repeated several times between lines 28 and 34, stressing her pining for her home and the memories that she will never have.   Ã‚  Ã‚  Ã‚  Ã‚  The superficial side of Bradstreet shows itself for only a short time, however. She accepts the fire as an act of God.

Monday, November 11, 2019

Ancient Theatres in Jerash Essay

Modern technology has changed matters in documentation significantly and promises to continue to bring change. This paper attempts to present:1-How should we understand documentation of archaeological Sites, historic buildings and monuments according to their particularities, categories, types, components of documentation, taking into account the internationally agreed standards for the documentation of the cultural heritage. 2- The potential of the application of 3D laser Scanner and Photomodeler in documentation of the immovable cultural heritage. As a case study the ancient theatres of Jerash (the Southern and the Northern) will be presented. While the purpose of using different methods of documentation is to make comparison comparison of the advantages ,disadvantages ,the accuracy of the traditional method – total station –, 3D scanner method, and Photomodeler method. 1. INTRODUCTION As cultural heritage is a unique expression of human achievement, and since this cultural heritage is continuously at risk, documentation is one of the principal ways available to give meaning, understanding, definition and recognition of the values of the cultural heritage. As such it constitutes an important basis of orientation for subsequent restoration and maintenance measures. Furthermore all interventions acquire the character of evidence themselves and therefore, have to be documented. Article 16 of the Venice Charter emphasizes that in all works of preservation or excavation, there should always be precise documentation in the form of analytical and critical reports, illustrated with drawings and photographs. Every stage of the work, including technical and formal features identified during the course of the work, should be included. This record should be placed in the archives of a public institution and made available to research workers. It is recommended that the report should be published. Thus documenting the Cultural Heritage not only describes the context in which the materials were found, and their relationship in space and time to geological deposits and large architectural features, but also as monitoring of the remains of past human activities. The documentation process, which may be undertaken as an aid to various CRM activities, such as protection, identification, monitoring, interpretation, registration of stolen cultural objects, can benefit tremendously from various modern techniques that are available to us nowadays. (graphic documentation) Techniques based on conventional surveying to produce plans, elevations, and architectural details. Photographic e.g. photography, rectified photography,computer-rectified photography, photogrammetry, and 3D laser scanner. The photographical documentation should provide information on the important condition of a monument, i.e. before, during, and after restoration. 3. INTERNATIONAL CORE DATA INDEX There are three internationally agreed standards for the documentation of the cultural heritage: a) The Core Data Index to Historic Buildings and Monuments of the Architectural Heritage (1992), b) The Core Data Standard for Archaeological Sites and Monuments (1995), and c) The Object ID (1997) which was developed to provide an international standard for the information needed to identify cultural objects, in response to the threat posed by the illicit trade in the movable heritage. The evaluation of the documentation process can be carried out by comparison with such standards. Other considerations could be related to the particularity of the monument, the cost, the ability to benefit from modern digital techniques and the success in acting as a historical record of human activities. 4. ANCIENT THEATRES OF JERASH Few ancient towns are as well preserved and as complete as Jerash, a city complex that once was a thriving commercial zone and part of the Decapolis. Built in the 2nd century BC the city was conquered in 63 BC by the Roman General Pompey. The grand theatres and spacious public squares, plazas and baths, the Roman Cardo running 700 meters north from the Oval Plaza and pass sky-piercing columns flanking from both sides in Jerash make this site truly an archaeological park. 4.1 The Southern Theatre in Jerash The southern theater (Exterior Diameter 70.5m) today is one of the most impressive of Jerash’s public building. Begun at the end of the 1st century AD (during the reign of Domitian) and completed in the early 2nd century. On its completion, it became one of the most splendid civic monuments in the 2. CATEGORIES AND COMPONENTS OF DOCUMENTATION Regardless of the location of the activity, it type or philosophy of art and historical conservation, the documentation should address three questions: what it is, where it is, and when! There are three Categories and Components of Documentation: Written: should comprise an architectural description, the state of preservation , an interpretation of the results of all tests and analyses, a summary of the results of all investigations, and a report on the interventions executed. Non-photographic ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ developing city and certainly the finest of its type in the whole province. The cavea of the auditorium was divided into two sections, with a wide terrace (diazoma) describing the full half circle between them. The lower half was built into the side of the hill. While the top half was built above it. Although the auditorium has survived remarkably well, the top rows of seats are missing, and one cannot be sure of the exact original number.(Figure. 1) Figure. 2 Plan of the Northern Theatre The theatre itself probably had two main phases during its lifetime. It was dedicated, and probably completed, in AD 64/65. It was a small, probably, theatre used for poetry readings, meetings or more modest performances than the large dramatic events that would have taken place in the city’s larger Southern Theatre. The theatre may also have been the city council’s meeting hall. It was- modified several times and probably enlarged in the first quarter of the 3rd century. It finally went out of use as a theatre by the 5th to 6th centuries. On some of the seats of the lower cevea are inscribed in Greek the names of the voting tribes (phylai) that were represented in the bouleutirium, or city council except one tribe named after the Roman Emperor Hadrian, the others are named after Olympian gods. the theatre was also used as a bouleuterion, or city council meeting-hall. The theatre’s expansion in the first quarter of the3rd century AD included the addition of eight rows of seats, doubling the theatre’s capacity to around 1600 people. The three best preserved external vomitoria, at the western end of the upper auditorium, show their original construction of three independent, semicircular arches rising towards the exterior with evidence of large wooden doors that could have been opened or closed to control access to the theatre. The original scaena wall, facing the audience from behind the stage, was dismantled and replaced by a more complex scaena composed of two parallel wal1s. The elaborate scaenae frons was probably two storeys high, and was adorned with colored marble, free-standing Corinthian columns and broken entablatures, behind which were semicircular niches decorated with mosaics. Figure. 1 Plan of the Southern Theatre The front of the stage was divided into four sections with pedestals between them. Each section was decorated with a central pedimental niche flanked by arched niches .These elaborate architectural compositions are a common feature of Roman theatres. The front of the stage is decorated with pediment and arched niches. The wall rising behind the stage, the Scaenae Frons is pierced by three doors used by the performers to enter and exit the stage from the sides. The Scaenae Frons would have had second storey repeating most of the decorative and architectural elements of the lower level. Much of the outer (north) wall of the theater is a modern reconstruction. The rebuilding, however, of the rear wall behind the scaenae frons must be regretted, for we do not know what this wall was like and such suspect `restorations` run the risk of endangering the validity of the whole structure; for how can one be sure what is genuine and what is not? Happily, the greater part of the theatre is completely genuine. (Browning. Iain/ Jerash and the Decapolis) 4.2 The Northern Theatre The North Theatre complex is composed of the North Theatre (Exterior Diameter 43, 47m, orchestra Diameter 14,33m) itself and a ‘plaza’ in front of it . A great deal smaller than the South Theatre, its orientation is determined by the northern decumanus upon which it opens and from which it is approached. The cavea shows the usual arrangement of four cunei in the lower half, and eight in the upper half .At the top of the upper section of the cavea there was scarcely room for passageway and colonnade.( Figure. 2 ) 5. METHODS OF DOCUMENTATION IN JERASH THEATRES The purpose of using different Methods of documentation of the Southern and Northern Jerash theatres is to make comparison of the advantages ,disadvantages ,the accuracy of the traditional recording method, 3D scanner, and PhotoModeler. Accuracy is the correctness of the measurement, regardless of its precision. Precision refers to the fineness of measured distinctions. Results of the case studies are presented and compared. The aim is to give (mostly nongeodetic) users recommendations, which method is suited best for what kind of application, or even if a combination of 3D scanning and PhotoModeler is advisable. Criteria like quality of the results, amount of cost and time, required equipment and occurring problems are to be considered. To investigate the advantages, disadvantages and ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ the accuracy of these methods, we carried out some case studies for the two theatres. Different typical objects were chosen and characteristically parts of them were recorded by tape, total station, PhotoModeler and 3D scanning. In this research project, we have installed a number of different test targets that allow an investigation in the quality of points recorded by laser scanners and the geometric models derived from the point clouds. 5.1 By using Total Station and AutoCAD Software: Conceptually, total stations are different from most measuring systems used by archaeologists because they are effective over a great range of scales and have an accuracy that is unusual in our experience. Limits on drawing precision that were once inherent in the use of scaled drawings have been removed by CAD systems. For example, it might be measuring the position of a point 1 km away from the total station and be accurate at least to the centimeter. This is equivalent to the use a tape to measure the distance to an object a meter away with .01 mm accuracy. The total station can be used to measure archaeological structures during an excavation. The precision with which a CAD system can maintain coordinates depends on the internal data structure chosen, but all standard CAD systems maintain coordinates at levels of precision beyond the scholar’s capacity to measure. A surveyor collecting data using preelectronic techniques could have used the tape to take the measurements, together with cross section for elevation information and quantity estimates. Or, the survey could have been completed using such polar techniques as transit or theodolite/EDM surveys. Electronic data collection with total station instruments permits the quick acquisition of a large amount of field data, together with the efficient and error-free transfer of the data to a computer. Once in the computer, the field data can be edited and analyzed for completeness of coverage and accuracy. For the documentation of the Southern theatre and the Northern theatre of Jerash more than 900 points were taken using the total station (Skoia). Tape measurement was conducted to record some of the dimensions of the theatre (the scene and some architectural details). The goal of these measurements was to collect more field dimensional measurement and other detail measurement for the documentation of the theatres. Full documentation for the Southern theatre of Jerash 2D and 3D was finalized with 2D documentation and reconstruction for the Northern theatre of Jerash. 5.2 By using PhotoModeler: While photogrammetry and metric surveying techniques can be suitable for archaeological sites and buildings, they present certain disadvantages for smaller and more complex objects. PhotoModeler is a windows software program that helps to extract measurements and 3D models from photographs. By using cameras as an input device, photomodeler is capable to extract accurate measurements and details. It is based on using several photos ( Figure 4 ) from different angles with known focal length, using control points ( Figure. 5 ). PhotoModeler can create 3D models and export the measured data as a dxf file. ADVANTAGES Contains information about surface detail (e.g. weathering patterns).Photographs are easier to interpret and recognize than drawing. DISADVANTAGES Essential high-skilled photographers.The enlargement of images should do accurately.Photographic format (analogue). PhotoModeler is one of the methods we used in documenting, measuring, and modeling the scene of the Southern theatre in Jerash. Several selected photos taken from slightly different positions were shot using digital camera. For calibration, some 3D points of the scene were obtained. For this purpose a modern integrated total station model Sokkia to collect more than 50 points to record the 3D points. These points were carefully chosen to be very well distributed on the scene in order to use them as GCPs (Ground Control Points). ( Figure. 5 ) With these data, we produce a 3D model, Orthorectified images (Photogrammetry) and measurements (x, y, z) or lengths for the stage of the Southern theatre of Jerash. For more accuracy we produced a detailed model for the scene features- the left Gate(Figure. 3 ) and then combined these detailed models together to produce the scene of the theatre. Figure 4. Camera Stations to produce a 3D Model for the the left Gate of the stage of Jerash Southern Theatre Figure 3 3D Model for the left Gate of the scene of Jerash Southern Theatre. ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ first implementation of the new technology seems to be very useful and promising. The main advantage of scanning is the fast and direct collection of large numbers of surface object points. The measurement process needs no attendance except for the set-up required when establishing a new viewpoint. The huge number of records formed a nice cloud of points, which very precisely matches the true 3D shape of the interested object (in our case the cavea and the scene of the two theatres). In the office there are two sophisticated softwared, which deal with the collected cloud of points. One of the software can import the clouds and get a nice three model of the object. The other software can also get the 3D model and rectify the model to get the measurements of the object. The final result can be exported to CAD software like Auto Cad or Micro Station. A couple of Million of 3D points were captured from different points of view. In addition to the 3D points, a set of 2D images were also been taken. In the Southern theater three stations were sat up to capture points of the theater from different angles of view as shown in (Figures 6, 7, 9). In the north theatre we used three stations to cover the whole theater and two stations to capture the surrounding area . All these stations and the cloud of points are shown in (Figures 8, 10). Figure 4. Several photos from different angles with known focal length, using control points for the Scine of the Southern theatre 5.3 By using 3D scanner. Laser scanning technology with its automated data capture capabilities is bringing new perspectives and can satisfy most requirements of this type of applications. 3D laser scanning represents today the most advanced technology available for measuring and documenting objects. Our scanner can measure on average about 1000 points per second. Terrestrial laser scanning technology is based on active range sensors measuring directly the distance between the sensor and points over the surveyed object. Objects that can be documented by 3D scanning, range from the sizes of coins or potsherds to whole cultural landscapes. Traditional heritage recording methods like close range photogrammetry are not suitable for all kinds of objects. Particularly when the objects have very irregular surfaces and not a clearly defined structure, scanning wi ll probably yield better results than photogrammetry. In contrast to photogrammetry 3D scanners directly produce a huge number of 3D points. The resulting point cloud can be used to extract CAD elements or – by using point triangulation to create a 3D surface model. Additionally, images can be mapped onto the model to get a virtual copy of the real object. While both photogrammetric and laser scanning techniques can deliver similar type of products the end users are accustomed to have, other supplementary data such as line drawings, DTM etc., A main advantage as compared to close range photogrammetry is the availability of near real time 3D coordinates for irregular surfaces. The striking capability of collecting hundreds or even thousands of points per second is praised by producers and operators. On the other hand, questions concerning the quality and accuracy of the recorded points receive little attention. Specifications stated by the producers are not comparable. The main difference between scanning and photogrammetry is obvious: While photogrammetric surveying is an indirect data acquisition method (images are needed before measurements can be executed), scanning produces 3D points directly. As geodetic surveying instruments, scanners cannot be used when the object or the observation platform is moving. In these cases, photogrammetric images, which can be acquired with very short exposure times, are the only means of metric documentation. Although surveyors tend to see accuracy as a predominant consideration when comparing measuring equipment, for the practical use there are numerous other characteristics which may be decisive under certain project pre-conditions. Four stages for doing the work: scanning in the field, registration ,segmentation, modeling . To build up a precise 3D model of the South theatre and the North theatre we used the 3D laser scanner model †GS100 MENSI†. The results we’ve obtained were very precise and the Figure 6. Mesh part of the Scene and the cavea of the Southern Theatre Figure 7. Cloud Points of the Scene of the Southern Theater ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ ADVANTAGES Very precise measurements. A solution in situations where 3D measurement by other means may be difficult. Quick in data capture. On-sitescanning is possible. DISADVANTAGES Very expensive. Practical limits on the object size and height. May have difficulties on some material surfaces. May have difficulties on some Material surfaces Editing the data to produce meaningful results may be difficult. other applications. The software has the ability to export the final models and solids to Auto Cad using the solid SAD converter. 2) Real Works Survey. Provides the user a set of tools for processing 3D point clouds and 2D images in order to obtain the necessary information. Generally, this processing can be divided into two modes: the Registration mode and the Office Survey mode. During the registration mode we register several scans simultaneously by using data captured during target scanning. Several test fields using white spheres as targets have been installed to get information about the accuracy of distances in scanning direction and across. We also use the Geo Referencing tool to put the scanned data into a known coordinate system. During the office survey mode, we segment the point clouds into logical parts. We also extract measurements or different types of 2D drawings from the point clouds. These extracted results were exported into CAD systems. 6. LASER SCANNER DATA ACQUISITION The laser scanner MENSI GS100 was used in this project and scanning was performed from various positions so that the full coverage of the surface will be achieved with sufficient overlapping (Fig. 10 ). The specific scanner has a recommended range of 2-100 , with optimal range of m.. The system’s horizontal and vertical field of view is 60 degrees. Reflective targets distributed over the site allowed the easy registration of the scans during data processing. Although the laser scanning software provides direct and immediate access to the scan data by visually inspecting the point cloud in situ to identify possible problem areas in the data sets, it proved that some parts of the site were excluded and larger overlap was required for the complete merging of all scans. Figure 10. North theatre; Overlapping areas and gaps Starting with the question of accuracy, it must be understood that total stations have built-in limits on precision that are often ignored and that affect ultimate accuracy. Accuracy refers to the agreement of a value with the â€Å"true† value. Whereas the problem was once measuring as precisely as possible or as precisely as a scaled drawing could display, the problem is now to measure and record as precisely as required for the particular project. A comparative evaluation of the techniques in the data capture and modeling of the northern gate of the Southern theatre is shown and measurement results of the Tape measurement, PhotoModeler, 3D Laser Scanner – GS 100 MENSI measurement are presented in table 1 Figure 8. Mesh view of the North theatre Figure 11. Cloud Points of the Cevea of the southern Theatre Figure 9. Mesh part of the northern gate of the Southern Theatre The office work included the use of two software packages: 1) 3Dipsos. Sophisticated software used to reconstruct 3D models from large sets of point cloud data captured by a 3D laser scanner. It is an intermediate data processing application between scanning and the use of environments reconstructed in ________CIPA 2005 XX International Symposium, 26 September – 01 October, 2005, Torino, Italy________ to 90 degrees as possible, 4. Ensure that all points appear on three or more photographs, 5. Ensure all point and line markings on the images are precise, and do not guess at a point location if it cannot be seen, is not distinct, is fuzzy or is hidden by some other object. Nevertheless, the precision supplied by total stations or photogrammetry software and recorded in CAD models must not exceed the limits on accuracy of the total system and must be appropriate for the job at hand. As already stated, every project has its own particularity. Those needs should be carefully determined, explicitly stated, and properly met by the survey methods and procedures. Laser scanning provides dense 3D information that can be implemented for the DEM and also for the determination of the ground coordinates of presignalized control points. The large sets of data obtained are an impediment to virtual computer visualization. Often it is very difficult to deal with the data without large RAM memory of the order of two GB. 7. CONCLUDING REMARKS The documentation of the Jerash theatre was implemented by a combination of photogrammetry and 3D laser scanning. Generally:†¢ Hand survey is labor intensive specially in the field. †¢ Computer rectified photography is the simplest method of producing drawings. Metric cameras are no longer needed and can be substituted for with simple digital cameras. †¢ The advantage of using photogrammetry is its speed and accuracy, especially over large and complex structures. †¢ Cost will inevitably be one of the deciding factors in choosing between different recording methods, but should not be used to decide the level of survey. The effort needed to get accurate and detailed DEM models by means of photogrammetric procedures only, is considerably high. There are limits on precision based upon a different group of contributing factors, lens distortion, precision of lens focal length measurements, size of photos used. PhotoModeler is an elegant measurement method used in documentation of cultural heritage applications. The shortfalls of this method, mainly associated with limited geometry of areas in the shadow of the object, are more prominent when the object is a large complex form. However its use does not involve large costs or sophisticated equipment, as only a calibrated digital camera is needed. The recent emergence of terrestrial laser scanning has shown that it has the potential to be of major value to the cultural heritage recording professionals. While data collection in this project using the PhotoModeler and Laser scanning methods indicated a small gain in time over laser scanning, the main advantage is the fully automated data capturing process using terrestrial laser scanning. Generally, laser scanning requires viewing the surveyed object from several viewpoints to resolve shadows and occlusions. To achieve the best accuracy in PhotoModeler: 1. Ensure that a well-calibrated camera is used for the project, 2. Use photos with good resolution. 3. Ensure that the angle between the camera stations is as close John Coles,† The Site Record and Publication† Conservation on Archaeological Excavations, Ed.N.P. Sanley Price, ICCROM, pp.59-69, Rome, 1995 Photogrammetric Measurement, Object Modeling and Documentation in Architecture and Industry, Ed. Petros Patias, ISPRS, VOol.XXXII, Thessaloniki, 1999 Documenting the Cultural Heritage Edited by Robin Thornes and John Bold ,Getty Information Institute,1998 MENSI 2001: Mensi training materials, German training course, May 2001. WWW 2001: An extensive collection of links to laser scanner producers and reports about applications in cultural heritage is maintained by the authors at http://scanning.fh-mainz.de -www.international.icomos.org/recording_fre.htm Browning.Iain/ Jerash and the Decapolis/ Chatto Windus.London/ 1982/ (Ds154.9 G47 B76 1982). and Carl H.Kraeling/ Gerasa City of the Decapolis/ Yale University/ Published by the American Schools of Oriental Research/ New Haven, Connecticut/1938. W. Boehler, M. Bordas Vicent, A. Marbs ( Investigatgn Laser Scanner Accuracy , The XIXth CIPA Symposium at Antalya, TURKEY, 2003. Harrison Eiteljorg, How Should We Measure † an Ancient Structure?†, Nexus Network Journal, vol. 4,no.4(Autumn2002),http://www.nexusjournal.com/Eiteljorg.ht ml) Boehler, W. , Heinz, G., Marbs, A. The Potential of NonContact Close Range Laser Scanners for Culture Heritage Recording,CIPA Working Group VI)2001.

Friday, November 8, 2019

The Effect Of Media on Politics †Political Science Essay

The Effect Of Media on Politics – Political Science Essay Free Online Research Papers The Effect Of Media on Politics Political Science Essay Mass media can be defined as venues for messages that are created for consumption by large numbers of people. The media has remarkable impact on politics. However the impact may not always be good. If used against politicians it can easily, but not always, destroy his or her career, but if the media likes that one politician it can take his or her career to new heights. An example of how the media is bad for politics is the recent Dan Rather â€Å"report† on George Bush. His report stated the Bush did not serve in the National Guard; however he retracted that statement because of false information. The media helps to cover up what politicians do not want us seeing, or what activists feel is too violent for us to see. The media can also exploit politician scandals, ruining their political career. The media without a doubt plays a huge role in American political affairs, but it also plays a role in international political affairs as well. The media is not always good for international political affairs though, an example would be the Vietnam War. However the media in international political affairs can have a positive effect, like when the Filipinos were being killed in their native homeland. The media helped to comfort Filipinos living in the United States. The media has a tremendous effect on politics and the politicians themselves. It is within human nature to believe what is told to us. We tend to believe the media because research is done by them and they are a main source of information. Dan Rather, who does the CBS â€Å"Evening News†, was accused of a counterfeit story that could have brought down George Bush, particularly because it was released right before the election. The report focused on George Bush’s service in the National Guard, and weather it actually happened or not. It was later discredited because documents it relied on were artificial. Another example of how the media is terrible for politics is it can be very one-sided. Most of the larger news stations are owned by an extremely rich democrat or an extremely rich republican. Stations such as NBC, Viacom, ABC, CNN, CBS, and FOX and newspaper corporations such as Gannett, Knight-Ridder, The New York Times, Times Mirror, and The Washington Post are all owned by wealthy individuals, and at times can be very biased. â€Å"†¦these ties cannot help but seriously bias and compromise news coverage (1)†; therefore the whole truth is not given. If the media is allowed to have free reign about what they are allowed to say, it could easily bring down the career of any politician it is against. An example of how the media is good for politics, but bad for the American public is September 11. There were accusations made that the Bush administration and the Saudi Arabians, who had flown the planes into the world trade center, have close family ties and that Bush essentially snuck them out of America. Only a small article was released by the New York Times, and the rest of the media questioned what Bush would do about these atrocious attacks on the United States. Nevertheless, the media can also be good, when it comes to the war we are involved in right now. They cover up what politicians and activists do not want us to see because it may be too grotesque. In 2004 13 political detainees were executed at Abu Gharib, however it was deemed unfit to show the American public. Also in May 2004, businessman Nick Berg was beheaded at the hands of Islamic militants. The media helped the politicians cover up the reality by not letting these graphic pictures be shown. Some argue d that it should be allowed to be seen because it affects the American public, others argued that it is too graphic and could disturb the minds of America’s youth. Excessive violence in the media is a perennial boogeyman trotted out by politicians for each new election cycle. (2)† Sometimes the media is not always good for politicians. It impacted the sex-scandal of ex-president Bill Clinton and his mistress Monica Lewinsky. The media jumped all over the chance to either smash or defend Clinton. The scandal was elaborated on, some accusations were false, and others were just exaggerated. Since the media elaborated on the story, it tainted Clinton’s political record, and now it is something he is known for. The media tries to work its way around the truth, or elaborate on the actual facts. The media not only plays a role in American political affairs, but international political affairs as well. Sometimes media coverage in international political affairs can be for the better or for the worse. During the Vietnam war, people were all for it as first, but when reporters and television stations started showing what was actually happening the public turned against the war and against president Johnson â€Å"†¦the Pentagon was thereafter much more careful to control what foreign correspondents and TV crews would be allowed to see and report. (3)† When the president of the Philippines, Marcos, was having his people killed, the media stepped in and helped when thousands of Filipinos were dieing. Due to the extensive news coverage 500,000 Filipinos living in Southern California were offered reassurance and did not have to return to their homeland to protect their families. The media is also covering our war with Iraq right now. Many people disagree with Bushâ €™s decision to declare war on Iraq; most are calling it a war for oil. Reporters are over in Iraq filming and doing interviews with soldiers and people who live in Iraq. The media coverage has practically left the country divided on the issue because they withhold some of the information from the American public. The media also covers non-American involvement in other countries that allows us to see what is going on. A recent example of this would be the hostage situation at a school in Russia. Getting up to the minute information like this gave Russian immigrants or those who have family in Russia, somewhat peace of mind. The media plays a vast role in American and international political affairs. The media should have more clearly defined restrictions as to what they can write or report. Due to the first amendment, they have free reign to write whatever they feel, as long as it is not slander. The media should be obligated to tell the truth and not manufacture or elaborate stories, even if it does not sound as good. It has and will continue to destroy the careers of some and make the careers of others. Even though most of the television news stations are owned by wealthy individuals, they should not be so biased. The media and the politicians only want us to see what a perfect world we live in, so the tend to hide the truth or work there way around it. The media undoubtedly has an enormous role in domestic political affairs; however it does play a role in international political affairs as well. The media additionally covers non-American involvement in other countries. The media has its positive and negative effects but, politics would not be what it is without the me dia. Research Papers on The Effect Of Media on Politics - Political Science EssayRelationship between Media Coverage and Social andEffects of Television Violence on ChildrenAnalysis Of A Cosmetics AdvertisementBook Review on The Autobiography of Malcolm XMarketing of Lifeboy Soap A Unilever ProductCanaanite Influence on the Early Israelite ReligionQuebec and CanadaCapital PunishmentNever Been Kicked Out of a Place This NiceTwilight of the UAW

Wednesday, November 6, 2019

Women and Pornography theory essays

Women and Pornography theory essays Constitutionally protected speech that is Clearly sexual abuse is discriminating and unconstitutional, therefore, must be restricted speech. Catherine A. MacKinnon, in her book Only Words gives persuading evidence that pornography subordinates women as a group through sexual abuse. She says Protecting pornography means protecting sexual abuse as speech, at the same time that both pornography and its protection have deprived women of speech, especially speech against pornography (MacKinnon, 9). MacKinnon argues this bye explaining defamation and discrimination, racial and sexual harassment, and equality and Women are sexually abused for the making of pornography. Torture, rape, hot wax dripping over nipples, and murdering women are the tools to produce a product of evil. Literature is the description of these crimes against humanity (emphasized) and cameras are On the assumption that words have only a referential relation to reality, pornography is defended as only words-even when it is pictures women had to directly used to make, even when the means of writing are womens bodies, even when a women is destroyed in order to say it or show it or because it was said or shown. However, assuming words are only a partial relation to reality would mean we would have to reconsider what reality is. Our wedding vows such as I do would be meaningless and a jury could never return a verdict that is only partial to reality. These words are treated as the institutions and practices they constitute, rather than as expressions of the idea they embody (Mackinnon, 13) Therefore, if these words of pornography are only words, dont they institutionalize rape? Since pornography is rape on women. Pornography is protected by the First Amendment as free speech, but why? Becaus ...

Monday, November 4, 2019

Lower Leg Ulcers Essay Example | Topics and Well Written Essays - 1750 words

Lower Leg Ulcers - Essay Example Venous ulcers, often referred to as stasis ulcers or varicose ulcers, are wounds occurring on the legs due to improper functioning of venous valves. Referring to a research organized by Weller, Ademi, Makarounas-Kirchmann and Stoelwinder (2012), venous ulcers are the main causes of chronic wounds that constitute 70-90% of leg ulcer cases. The authors indicate that it develops along the medial distal legal mainly and this medical condition can be very painful. Venous ulcer is the major cause of lower extremity ulceration and it is growing to be a potential health issue in Canada. In their article titled ‘Diagnosis and treatment of venous ulcers’, Collins and Seraj (2010) say that endothelial damage, intracellular edema, platelet aggregation, and inflammatory processes resulting in leukocyte activation are the major identified causes of venous ulcers. The authors add that older age people and individuals with obesity, venous thrombosis, previous leg injuries, and phlebitis are greatly prone to the risk of developing of venous ulcer. Collins and Seraj point out that venous ulcers seem to be irregular and shallow in physical examination and they are mainly located over bony prominences.  Ã‚  Ã‚  Ã‚  Ã‚   Studies indicate that the chance of developing venous ulcers in Western population is relatively high and 10-20/1000 adults in the Western world are likely to be diagnosed with venous ulcer at some point in their lifetime. In order to evaluate the status of venous ulcers in Canada, a group of researchers including Graham., Harrison, Shafey, and Keast (2003) organized a study about various issues concerning this medical condition. For this, the researchers collected responses from physicians who were members of the College of Family Physicians of Canada. Among the participants, 107 physicians reported that 226 patients had been diagnosed with leg ulcers but only a few had undergone ultrasound assessment. When 16% of physicians were confident about man aging this complex medical condition, a vast majority (61%) reported that they were not knowledgeable about wound-care products. The researchers noted that over 50% of the participants were unaware of the fact that compression could be an effective treatment for venous ulcers. Referring to the study, the researchers listed a number of issues negatively affecting venous ulcer management. First, physicians often failed to deal with venous ulcer care effectively due to lack of evidence-based clinical practice guidelines. In addition, lack of evidence-based protocols in home care agencies also contributed to inefficient disease management. Finally, poor communication among health care providers and restricted access to wound-care produc

Thursday, October 31, 2019

The Main Principles Of Learning And The Action Theory Essay

The Main Principles Of Learning And The Action Theory - Essay Example Principles of learning are derived from the following learning theories: action, cognitive-gestalt, experiential, facilitation, holistic, reinforcement, sensory stimulation learning theory. In this respect, we shall analyze them according to the theories they are most tightly interwoven with. The main principles of learning based on the action theory state that no effective learning can be presented without proper action-application experience. In most cases small 'action learning sets'** are created in order to give the learners an opportunity of applying their knowledge on practice, making mistakes and learn from them without having to deal with unwanted consequences of their decisions. Cognitive-gestalt learning is based on insights and problem-solving. However, unlike the first theory, it puts stress on the learner’s individual ways of interpreting problem situations. Experiential theory speaks of a four-stage process of learning material (concrete experience, active experimentation, abstract conceptualization, observation, and reflection). A great benefit of this theory is that despite all of the stages are being necessary, an individual can choose (consciously or subconsciously) the most suitable one to contribute more efforts to it. Besides, stages can be repeated one by one as many times as it takes to exclude all of the mistakes. Principles of learning used in a facilitation theory are based on the acknowledgment of the fact that a human being is naturally eager to learn and perfect oneself. Thus, here learning process includes polemics with a teacher in an attempt to find as many answers as possible and, what is more important, to research a topic instead of simply remembering the facts given. Such an approach is commonly used in humanitarian education.

Monday, October 28, 2019

Green Mountain Coffee Essay Example for Free

Green Mountain Coffee Essay Green Mountain Coffee Roasters (GMCR) started as a small cafà © in Waitsfield, Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc, and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s website â€Å"Today, GMCR is recognized as a leader in specialty coffee and coffee makers, and acknowledged for its award-winning coffees, innovative brewing technology, and environmentally and socially responsible business practices. † ((Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) GMCR has three business units that they operate with today. The first being specialty coffee which includes Green Mountain Coffee, Tully’s Coffee, Diedrich Coffee, and Coffee People. The 2nd unit is the Keurig business unit, which created the signal cup brewing system. The 3rd and final is the GMCR Canada. The GMCR Canada is owns all sales for the company and includes the Van Houtte business as well as Timothy’s World Coffee brand. ((Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) The current CEO is Brian Kelley who joined GMCR in 2012. Before GMCR Brian Kelley was Coca-Cola’s Chief Product Supply Officer , and president and CEO of SIRVA, Inc. ((Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) as well as other companies such as Ford Motor Company, GE, and Proctor and Gamble. In 2011 net sales were 2,650.9 million which was up 95% over fiscal 2010. (http://investor.gmcr.com/releasedetail.cfm?ReleaseID=622448) The acquisition of Van Houtte which took place in December, 2010 in addition to the partnership with Starbucks and Dunkin Donuts with the K-cups option of their coffee has helped add over 321.4 million to the net sales in 2011. (http://investor.gmce.com/releasedetail.cfm?ReleaseID=622448) GMCR has seen accelerated growth over the last couple of years due to its Keurig single cup brewing system and the K-cups that go along with it. Below is the breakout for the 2011 Fiscal Financial Review provided by (http://investor.gmcr.com/releasedetail.cfm?ReleaseID=622448). 2011 2010 $ Increase SWOT ANALYSIS StrengthsWeakness S1-Strong reputation with its customersW1- Keurig single-cup brewers all made by one manufacture S2-AcquisitionsW2-Large % sales from one area of the business (K-cups brewers) S3-Marketing W3-Forecasting due to such overnight success OpportunitiesThreats O1- Increase marketing to the age group of 40 and older T1- Risk of patents expiring allowing other competitors into the market O2-Increase marketing in the Supermarket locationsT2- Keurig single-cup brewers all made by one manufacture O3- Introduce other manufacturesT3-Product recalls product liability T4- Coffee availability ANALYSIS VIA PORTER’S FIVE FORCES MODEL The threat of new entrantsThe bargaining power of buyersThe bargaining power of suppliers The competition of this type of product service because of cost overhead would need to come from an already known company or a company that becomes successful after the patients expire that GMCR hold. Strong threatOver time as patients expire buyers will have bargaining power. ThreatGMCR has one manufacuting for the K-cups and brewing systems which resides in China. Weakness The threat of substitute product and servicesThe intensity of rivalry among competitors in an industry The threat of substitution is high. ThreatAlthough there are other companies that try to offer the same service, GMCR is at the top of the coffee industry for this type of service. Strength STRATEGY USED GMCR is using a differentiation strategy by offering a different way for the consumer to enjoy specialized coffees, teas, hot chocolate, and other hot beverages in their own homes, workplaces, and hotels at an overall lower cost than coffee houses. They are able to do this by taking the lead in the market due to their strengths in product development, licensing agreements with partners, and on-going successful acquisitions. GMCR growth through their acquisition strategy and their licensing agreements have been the biggest contributors to their growth. In 1998 when Keurig launched its first single- cup brewer for the office environment GMCR was there to partner with. (Dess,G, Lumpkin, G. Eisner, A.(2012). Strategic Management (6e). Boston: McGraw-Hill Irwin.) From that point on it just continued whether it be the agreement with Starbucks in 2011 or the agreement with Dunkin Donuts in that same year to sell K-cup’s with both Starbucks and Dunkin Donuts coffee they continue to thrive in the market. If we look at Porter’s generic strategies that our text talks of we can identify the following. †¢Differentiation – The product and service that GMCR brings to the market is the best value for price and quality. †¢Focus strategy The acquisitions and licensing agreements that GMCR has been able to focus on continues to allow success to the buyer markets and geographic markets. †¢Overall cost leadership – GMCR is able to keep cost low because of the amount of product they supply to the customer without much competition. THE ISSUES AND CHALLENGES FACING THIS COMPANY I think for now GMCR will continue to have competitive advantage. GMCR should be able to accomplish this by continuing to offer their K-cups and brewing systems at the same competitive price to the same type of customer. Although patents are ready to expire and more of the product and service will be able to join the market, I feel that GMCR with their past record of new product innovation will continue to strive in the coffee market and lead the way for competitors to follow. COURSE OF ACTION RECOMMENDED It seems to be that because of the success of Keurig K-cups that GMCR has put all their eggs in one basket without much focus on the rest of their products. We can see this in both the 2010 and 2011 earnings (http://investor.gmcr.com/releasedetail.cfm?ReleaseID=622448). With patents becoming expired in the near future by recommendation would be that GMCR starts to focus on the other products that they sell or that they start to work on the next great product for the coffee industry. My fear is once patents expire that you may see some of the larger distributers try to come into the Market and possible succeed if there able to produce the same product at a lower cost. OPINION My opinion of the case study is first I had no idea that GMCR was such a large company. I don’t drink coffee but am a tea drinker and I guess I just didn’t pay much attention to the marketing and advertising . I’m sure they would like to hear this feedback, it may give them a clue as to where the marketing needs to go during the next phase. With that being said this company to me shows the true meaning of great business leadership and a successful supply chain and focus strategy. During the research I even found a joint venture with 3M the company I work with. It seems that 3M helped GMCR develop a coffee filter. This was a very enjoyable case study and it showed a great example of how to be successful in my opinion. References Dess, G., Lumpkin, G. Eisner, A. (2012). Strategic Management (6e). Boston: McGraw-Hill Irwin. Green mountain coffee roasters, inc.. (09/1). Retrieved from http://investor.gmcr.com/releasedetail.cfm?ReleaseID=622448 Unknown. (2004). Gmcr. Retrieved from http://www.gmcr.com/about-GMCR.html